Shop Eat Surf Outdoor

Latest Posts

Spy signs multi-year deal with Bob Soven

Spy signs multi-year deal with Bob Soven

Press Release:   REDHEADED RAIL RIDER SOVEN RALLIES WITH SPY   CARLSBAD, Calif.—SPY Inc. today announced a multi-year sponsorship deal with Bob Soven, 2011 Alliance Wakeboarder of the Year, self-proclaimed…

News May 13, 2013
Burton's Chief Creative Officer on new role

Burton's Chief Creative Officer on new role

An interview with Greg Dacyshyn about his newly expanded role, his philosophies on marketing and design, what inspires him creatively and a key Burton advantage.

Executive Edition May 13, 2013

Registration open for Surf Summit 15

Press Release:   - Deadline to Register is April 2, 2012-   ALISO VIEJO, CALIF. & WRIGHTSVILLE BEACH, N.C. (March 1, 2011) – The Surf Industry Manufacturers Association (SIMA) and…

News May 13, 2013
Vitamin A partner on key growth strategies, more

Vitamin A partner on key growth strategies, more

A talk with Vitamin A partner and swim vet Chris Staff about the brand's key growth strategies, the successful Silver Collection, and new categories planned.

Executive Edition May 13, 2013
Peralta, Cousteau headline Surf Summit

Peralta, Cousteau headline Surf Summit

Surf Summit 15 presented by SIMA and BRA features some strong speakers this year including filmmaker Stacy Peralta and environmentalist Jean-Michel Cousteau.

News May 13, 2013
Smith President on business in 2010 and future plans

Smith President on business in 2010 and future plans

An interview with Ned Post about navigating the downturn of 2009, how 2010 turned out, and Smith Optics plans for 2011 and beyond.

Executive Edition May 13, 2013

REI reports 2011 financial results

Editor's Note: This is the letter REI publishes from its president detailing financial results for the year.   She reports that sales grew 8.4% to $1.8 billion and profits were…

News May 13, 2013
Burton SVP on supply chain, pricing, orders

Burton SVP on supply chain, pricing, orders

John Lacy runs the nitty-gritty business side of Burton. We asked him about production challenges in Asia, pricing, and if retailers are upping orders next year.

Executive Edition May 13, 2013
DC returns as Street League sponsor

DC returns as Street League sponsor

Press Release:   March 19, 2012 – Huntington Beach, CA – DC announced today they will continue their sponsorship of Street League’s DC Pro Tour Fueled By Monster Energy for…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series