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Executive Edition
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Nike Looks to Tamp Down Promotions After Getting Inventory Levels on Track
Plus, the company’s CEO addressed the brand’s return to wholesale partners, such as Macy’s.
Executive Edition June 30, 2023
Lowa Boots Looks to the Future on 100-Year Anniversary
(This story was updated on 7/6/2023.) After 100 years of making hiking footwear for the outdoor industry, Lowa Boots is expanding its product offerings, targeting new consumers, and looking for…
News June 29, 2023
Backcountry May Be For Sale According to Bloomberg
TSG Consumer Partners is considering selling outdoor specialty retailer Backcountry, according to Bloomberg. Bloomberg, citing people with knowledge of the matter, said TSG is working with an investment bank to…
News June 29, 2023
Authentic Brands Nabs New Investment to Further Scale
The New York brand management firm said the capital infusion will be used to continue its global expansion, including the acquisition of Boardriders.
News June 29, 2023
WGSN, Fashion Snoops Tackle Future Trends at Outdoor Retailer
The consumer profile of tomorrow may look very similar to today when it comes to themes around sustainability, tech, and wellness. As buyers and brands had store assortments for the…
News June 28, 2023
Trade Execs Talk Nearshoring Benefits and Challenges at Outdoor Retailer
The headache of rising freight costs and difficulty achieving on-time delivery during the pandemic was enough to create momentum around the topic of nearshoring. Diversifying away from China is now…
News June 28, 2023
WSL Reveals New Title Sponsor for US Open
Other industry brands partnering with the WSL on the upcoming Huntington Beach event: Hurley, Huntington Surf & Sport, Jack’s Surfboards, Nixon and more.
News June 28, 2023
Outdoor Industry Adds 14.5 Million Total Participants Since Pandemic Began
Participation in outdoor activities has grown for the eighth consecutive year, and since the COVID-19 pandemic, the outdoor industry is up 14.5 million total participants. Last year, 3.8 million more…
News June 27, 2023Vans Names New Global Chief Marketing Officer
New Global CMO Drieke Leenknegt officially joins Vans July 5 as the company looks to deepen its connection to consumers.
News June 27, 2023
