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What the kids say about brand loyalty, logo apparel and stores
They were 12 kids from Torrey Pines High School in San Diego County, California. You couldn’t really call them a focus group. But what the seven girls and five boys…
Executive Edition May 13, 2013Blitz to distribute Technine
For Immediate Release Today, Brandbase USA, owner of the Technine brand has signed up Blitz Distribution for a multi-year U.S. exclusive distribution for its core snowboard brand, starting with…
News May 13, 2013The Business of The Berrics II
Today, in our Berrics series we talk to pro skater and co-founder Steve Berra about The Berrics online store, The Canteen, which launched a few months ago, and Berrics Unified,…
Executive Edition May 13, 2013
Agenda: Long Beach show a success
Press Release: LARGEST AGENDA SHOW IN LONG BEACH PROVES A SUCCESS Los Angeles, Calif., (January 2012) – The Agenda Trade Show debuted in Long Beach on January 5th…
News May 13, 2013
Storm brings snow to Colorado Ski Country USA
Press Release: DENVER, Colo. – January 17, 2012 – An impressive snow storm moved into Colorado Ski Country USA (CSCUSA) Monday leaving double digit snow totals at many resorts.…
News May 13, 2013
How I Did It: Boa Technology
How Gary Hammerslag turned an obsession with creating an alternative to boot laces into a global business. Boa's wire lacing system is in 30% of snowboard boots on the market.
Executive Edition May 13, 2013Erika Seward promoted to Executive Director
Press Release: Justine Chiara Transitions Role After Over 10 Years and Will Continue to Serve as Chairwoman of B4BC Board of Directors; B4BC Operation Relocates to New Home in…
News May 13, 2013
Core Careers: Charlie Setzler, Rusty President
Rusty North America President Charlie Setzler shares his unplanned but successful path into sales and action sports.
Executive Edition May 13, 2013
Ambig President planning 2012 up
We caught up with Christie Vogt at Agenda and got an update on the brand, its current strategies and how 2011 turned out for Ambig, which has gone through some…
News May 13, 2013
