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Social Media Science: The very open Zappos approach

Social Media Science: The very open Zappos approach

In day two of our Social Media Science series, we ask Vans, 686, Hurley, Fox and more about social media mistakes to avoid and how they integrate athletes with marketing.

Executive Edition May 13, 2013
ISA President on recent China surfing events, the future

ISA President on recent China surfing events, the future

Hainan Wanning Riyue Bay Surfing Festival presented by Quiksilver wrapped up. We asked Fernando Aguerre some questions about it, and about the potential for surfing there.

News May 13, 2013
Volcom on e-commerce plans, moto and growth

Volcom on e-commerce plans, moto and growth

Lots of interesting nuggets from Volcom's shareholder meeting yesterday, including more about its e-commerce philosophy and plans.

Executive Edition May 13, 2013
Dragon granted two patents for APX goggle

Dragon granted two patents for APX goggle

Press Release:   Frameless Goggle Design and Infinity Lens Technologyâ„¢   Carlsbad, CA (January 23, 2012) - Dragon today announced that the newly released, revolutionary APX Goggle has received approval…

News May 13, 2013
Quiksilver on Roxy, Europe, improving gross margins

Quiksilver on Roxy, Europe, improving gross margins

From the Q2 earnings conference call: Plans for Roxy, the performance of each brand by region, conditions in Europe and how much Quik gained from Raisins sale.

Executive Edition May 13, 2013
Ipath signs pro surfer Evan Valiere

Ipath signs pro surfer Evan Valiere

Press Release:   Encinitas, CA (January 31, 2012)- Ipath Footwear announced today the signing of Kauai-native and pro surfer Evan Valiere.   Growing up in Hawaii, Valiere has been a…

News May 13, 2013
Vans continues hot streak; VF still on acquisition hunt

Vans continues hot streak; VF still on acquisition hunt

VF Corp. executives spoke extensively about Vans on an earnings conference call this morning, including results for Europe, China and U.S. They also talked about acquisitions.

Executive Edition May 13, 2013
Etnies reforestation project takes root in Brazil

Etnies reforestation project takes root in Brazil

Press Release:   ETNIES BRINGS PEOPLE TOGETHER AS THEIR BUY A SHOE, PLANT A TREE PROJECT TAKES ROOT IN BRAZIL   The Reforestation Project that Planted Thousands of Trees in…

News May 13, 2013
More on PacSun's plan for Modern Amusement, Q2 performance

More on PacSun's plan for Modern Amusement, Q2 performance

Complete report on PacSun's Q2 earnings conference call including more details about Modern Amusement plan, key metrics with comparisons, shop-in-shop details, much more.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series