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Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships
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Electric on major brand revamp, watches, helmets
A talk with Electric leaders about major changes at the brand including a new logo, moving into watches and helmets, its refined brand strategy, decoupling from Volcom, more.
Executive Edition May 13, 2013
Raen releases Fall 2012 collection
Press Release: RAEN Optics, a company known since its inception as a purveyor of handmade, heartfelt sunglasses, launches three new frames this week, including its first women's-specific offerings. The…
News May 13, 2013
Rick Alden returns fired up and with guns blazing
Skullcandy Interim CEO and Founder Rick Alden returns with a blistering assessment of Skullcandy's business and several plans to help the brand regain its edge.
Executive Edition May 13, 2013After the Open to benefit Surfrider Foundation
Press Release: Nike U.S. Open of Surfing “After the Open” Party Benefits Surfrider Foundation Huntington Beach, CA – After the surfers ride their final waves and the awards are…
News May 13, 2013
Uppercut aims to replicate Oz success with grooming goods
Uppercut Deluxe has grown with the cleaned up hair trend for men. How the company got into 400 top surf doors in Australia, its plans for the U.S., and its…
Executive Edition May 13, 2013Board Retailers Association teams up with Surf Aid
Press Release: BOARD RETAILERS ASSOCIATION TEAMS UP WITH SURF AID FOR EXCLUSIVE LAUNCH OF NEW CAPSULE TEE COLLECTION New Surf Aid Collection will be available at BRA Member…
News May 13, 2013
SIA releases 2012/13 Snow Industry Planner
Press Release: Annual Planner Gets Industry Fired up For Next Season WASHINGTON, DC (August 13, 2012) -- While summer activities are in full swing, the snow sports industry…
News May 13, 2013Stacy Peralta announces the premiere of the Bones Brigade: an Autobiography film trailer
Press Release: STACY PERALTA ANNOUNCES THE PREMIERE OF THE “BONES BRIGADE: AN AUTOBIOGRAPHY” FILM TRAILER -- AND -- A FREE DOWNLOAD OF THE NEVER-BEFORE DIGITALLY AVAILABLE CLASSIC…
News May 13, 2013
O'Neill update on Originals, 365, wetsuits
We talked with O'Neill executives at OR and have an update on the brand's approach to this market, the Jack O'Neill Originals line, and O'Neill 365 for active women.
News May 13, 2013
