Shop Eat Surf Outdoor

Latest Posts

Seventies Sessions in Huntington Beach

Seventies Sessions in Huntington Beach

Press Release:   SEVENTIES SURFBOARD CULTURE RETURNS TO HUNTINGTON BEACH THIS WEEKEND   In the true spirit of the decade of the Seventies, this weekend in Huntington Beach as part…

News May 13, 2013
Holiday core store tour: from Solana Beach to Costa Mesa

Holiday core store tour: from Solana Beach to Costa Mesa

I decided to take an extended shop tour on Saturday and Sunday to see what was happening in core stores and some mall stores in Southern California in the all-important…

Executive Edition May 13, 2013
Fyasko continues to grow

Fyasko continues to grow

We catch up with Fyasko and discover the brand has survived the recession and is growing its account base with some important retailers and others.

News May 13, 2013
Tourism tally: Hawaii expects a flat 2009, after a down 2008

Tourism tally: Hawaii expects a flat 2009, after a down 2008

I wanted to take a new look at how tourism traffic is flowing and projections for 2009, especially in Hawaii, which is such a key state for industry brands and…

Executive Edition May 13, 2013
Etnies opens flagship store in Amsterdam

Etnies opens flagship store in Amsterdam

Press Release:   etnies’ Store is the First to Open in the City’s Project 1012 Creating a Red Carpet Entrance to Amsterdam   September 27, 2011 (AMSTERDAM) – Today etnies…

News May 13, 2013

Industry brands are shifting how much – and where – they spend on marketing

Surf and skate brands are masters at building buzz and attracting customers through advertising and marketing. But the ways - and places - that they're spending money to build that…

Executive Edition May 13, 2013

Baker Skateboards moves to Baker Boys Distribution

Press Release:   Blitz Distribution and Baker Boys Distribution (BBD) have announced today that the iconic skateboard brand, Baker Skateboards, is moving to a new distribution home at Baker Boys…

News May 13, 2013
Designers discuss fashion, pricing and creativity during a recession

Designers discuss fashion, pricing and creativity during a recession

With consumers spending less and on the hunt for bargains, it made me wonder how those pressures are impacting design and fashion in the industry. I asked more than a…

Executive Edition May 13, 2013
Updated: Skullcandy's new VP of Global Marketing

Updated: Skullcandy's new VP of Global Marketing

Editor's note: This story is updated with a statement from Skullcandy. Skullcandy's new VP of Global Marketing & Creative is already on board at the company.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series