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Rumpl Doubles Down on Outdoor Market After Learning Hard Growth Lessons

Rumpl Doubles Down on Outdoor Market After Learning Hard Growth Lessons

Colorful outdoor blanket company Rumpl was on a rocket ship of upward growth through the pandemic, even being named fastest-growing camping brand in outdoor specialty for 2022 by NPD’s U.S.…

News June 8, 2023

Fox Racing Sees Bentonville Store as Model for Future Retail

Fox leader Jeff McGuane on the company’s decision to open up shop in Bentonville, Arkansas – a growing hub for cyclists – and how it’s one part of a bigger…

News June 7, 2023
Academy Sports and Outdoors Posts Q1 Sales Decline

Academy Sports and Outdoors Posts Q1 Sales Decline

Academy Sports and Outdoors, a Texas-based sporting goods and outdoor recreation retailer, posted a comparable sales decline of 7.3% for its first quarter ended April 29 as macro-economic pressures and…

News June 6, 2023
OR Attendees Can Learn What’s Hot With Outdoor Consumers at OAX

OR Attendees Can Learn What’s Hot With Outdoor Consumers at OAX

Participation in outdoor activities is at a record high, and not everyone new to the outdoors knows how to responsibly enjoy themselves. That’s why there will be a major focus…

News June 6, 2023

Remembering Evo Senior Buyer Won Suh

Executives from Evo, Westlife, C3, Mervin, and Nidecker remember a friend and colleague.

News June 6, 2023

Pit Viper Finds a Following in the Brand’s Sarcastic Humor

How the Salt Lake City business went from spray painting sunglasses one by one to a fast-selling, full-on eyewear brand by not taking things too seriously.

News June 5, 2023
Bike Retailers Ride Inventory Glut As Demand Softens

Bike Retailers Ride Inventory Glut As Demand Softens

As American consumers return to spending money on experiences post-pandemic, they’re not spending nearly as much at bike shops as they did during the COVID-19 outbreak. Thus bike retailers that struggled…

News June 5, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series