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Boardworks Surf announces new rescue division

Boardworks Surf announces new rescue division

Press Release:   Encinitas, CA (January 31, 2012) Mike Fox owner of Boardworks and former Hawaiian Lifeguard, has teamed up with California Lifeguard Steve Reuter, rescue equipment designer, to create…

News May 13, 2013
PPR's big plans for Volcom

PPR's big plans for Volcom

PPR executives detail why they bought Volcom, how they will merge and grow the brand, including into new product categories, plans for retail, the snowboard market, much more.

Executive Edition May 13, 2013
Skullcandy VP on brand's new aesthetic

Skullcandy VP on brand's new aesthetic

Skullcandy is debuting new packaging, messaging and look during the current trade show season. We talked to VP of Marketing Nate Morley to find out more about the big changes.

News May 13, 2013
Why VF is attracted to action sports and outdoor

Why VF is attracted to action sports and outdoor

The VF CEO shared why VF likes the action sports and outdoor markets, what it looks for in acquisitions, and why China is its most profitable market at a conference…

Executive Edition May 13, 2013
Valor Collective to debut at S.L.A.T.E.

Valor Collective to debut at S.L.A.T.E.

Press Release:   Men's sportswear collection led by fashion veteran Ryan Rush brings practical style and sophistication to today's tastemaker   IRVINE, Calif. (February 13, 2012) -- VALOR COLLECTIVE is…

News May 13, 2013
Pete Fox, Bill Bussiere on Fox plans

Pete Fox, Bill Bussiere on Fox plans

A talk with Fox CEO Pete Fox and CFO Bill Bussiere about why Bill came on board, big plans for Fox and a Fox business update. Also, why Fox is…

Executive Edition May 13, 2013
Steamship introduces new collection and site

Steamship introduces new collection and site

Press Release:   STEAMSHIP SURFBOARDS INTRODUCES DEBUT COLLECTION AND NEW WEBSITE   Venice, Calif., - February 16, 2012 - Steamship Surfboards introduces its debut collection and launches a dynamic, new…

News May 13, 2013
Detail's about Zumiez's Q2, BTS, Canada performance/plans

Detail's about Zumiez's Q2, BTS, Canada performance/plans

We listened to Zumiez's earnings call yesterday and have details about Q2, including how categories performed, how back-to-school is going so far, Canadian update, more.

Executive Edition May 13, 2013
Randy Hild looks forward and back

Randy Hild looks forward and back

I talked to the marketing expert about his time at Quik, where he thinks the industry is headed and what’s next for him. Randy helped pioneer the women's side of…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series