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Elevate Outdoor Collective CEO Josee Larocque Reflects on 2025, Looks Ahead to 2026
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Lost works to move to next level
I caught up with Tim Garrett, president of Lost Clothing in Irvine, the other day. He told me Lost's prebook orders for spring are up 53 percent driven by girls…
News May 13, 2013Interesting notes from Macy’s Q3
I know a lot of you sell to Macy's, so I read a transcript of the company's conference call and picked out some interesting tidbits. Any quotes are from Karen…
News May 13, 2013Quik hires Greg Perlot as SVP Marketing
Greg co-founded the advertising agency 72andSunny. He also worked at Microsoft and Publicis. Greg will report to Steve Tully, president of Quiksilver brands in the Americas. Here's the release: QUIKSILVER…
News May 13, 2013RVCA to boost European effort
The folks at RVCA sent me some news this week about their move to develop and expand their European business. To accomplish this, RVCA has formed a strategic partnership with…
News May 13, 2013VF picks Reef’s Whitaker for Asia effort
Here's the release: Reef brand's Whitaker to Direct VF Action Sports Asia, Kincaid Takes Reigns of Sales in the Americas. Carlsbad, CA (December 12, 2007) - Reef is taking new…
News May 13, 2013Surfline’s plans for the future
I headed to Surfline's headquarters yesterday to talk with CEO Jonno Wells about Surfline's growing media empire. Jonno gave me an update on some Surfline initiatives, including plans for Water…
News May 13, 2013Spy parent company sales up 17 percent
Orange 21 Inc. said yesterday that sales increased 17 percent to $14 million in the second quarter. The company narrowed its net loss to tiny_mce_marker.3 million vs. $1.6 million for…
News May 13, 2013Huge news! Volcom buys Electric visual
Geesh, I was just emailing with Richard Woolcott yesterday and didn't get a whiff of this. Volcom is buying Electric visual for $25.5 million in cash. In addition, Electric owners…
News May 13, 2013Fernando: The industry’s biggest challenges
As ASR gets underway today I thought it would be good to step back and talk about the challenges facing the industry. I asked Fernando Aguerre this question when I…
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