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New Vans President on his plans for apparel, the future for Vans Girls and gaining market share in a recession

New Vans President on his plans for apparel, the future for Vans Girls and gaining market share in a recession

I had a nice long talk with new Vans President Kevin Bailey recently, where we discussed Vans' opportunities for growth, how the team is updating its business strategy, his plans…

Executive Edition May 13, 2013
Online retailers prep for promotion-heavy holidays

Online retailers prep for promotion-heavy holidays

Press Release:   Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey -More than Half Plan to Start Holiday Marketing Promotions by Halloween-  

News May 13, 2013
State of skate shoes – Sole Technology

State of skate shoes – Sole Technology

Sole Technology Vice President of Sales Rick Strassner and Senior Vice President of Marketing Don Brown discuss price points, growth, distribution and the recession. The company's skate brands are Etnies,…

Executive Edition May 13, 2013
VonZipper debuts Dot Dash fashion line

VonZipper debuts Dot Dash fashion line

VonZipper has introduced a new fashion-forward, lower-priced sunglass line called Dot Dash. Curt Fry tells us about the line and the strategic thinking behind it.

News May 13, 2013
686 president on sales trends, the challenges of snow and intriguing alliances

686 president on sales trends, the challenges of snow and intriguing alliances

This week, we are checking in with snow companies as the season gets underway. Recently I spent some time with Mike West, the founder and president of snowboard outerwear company…

Executive Edition May 13, 2013

Source Interlink partners with Yahoo to bring Action Sports content to Livestand

Press Release:   El Segundo, CA (November 2, 2011): Source Interlink Media (SIM) has joined Yahoo! as an official launch partner for the launch of Livestand from Yahoo!, featuring a…

News May 13, 2013
Special series: Looking back at 2009 and ahead to 2010

Special series: Looking back at 2009 and ahead to 2010

2009 has been a tough year for the industry. The previous belief that the action sport industry was “recession proof” has been busted and we all now know larger economic…

Executive Edition May 13, 2013
ISA announces surfing festival in China sponsored by Quiksilver

ISA announces surfing festival in China sponsored by Quiksilver

Press Release:   The world’s best surfers will meet in China in January for the Hainan Riyue Bay International Surfing Festival presented by Quiksilver   Hainan Riyue Bay International Surfing…

News May 13, 2013
Looking back and ahead: Bruce Cromartie

Looking back and ahead: Bruce Cromartie

Bruce Cromartie, owner of 14 BC Surf & Sport stores, predicts a continued tough environment for 2010 and says difficult times may continue for the industry even if the economy…

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series