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B4BC to host 5th annual Skate the Coast

Press Release:   Boarding for Breast Cancer (B4BC) to Host Fifth Annual  Skate the Coast Presented by Sun Bum on Saturday, Oct. 29   18-Mile Longboard-a-thon from Santa Monica Pier…

News May 13, 2013
Eight retailers around the country share back-to-school sales trends

Eight retailers around the country share back-to-school sales trends

Today in our back-to-school series, eight important retailers around the country share sales trends and strategies for the season including Tilly's, 17th Street in Virginia, KCDC in New York, Moondoggies…

Executive Edition May 13, 2013
Online retailers prep for promotion-heavy holidays

Online retailers prep for promotion-heavy holidays

Press Release:   Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey -More than Half Plan to Start Holiday Marketing Promotions by Halloween-  

News May 13, 2013
State of skate shoes – Nike SB

State of skate shoes – Nike SB

We checked in with Darin O'Brien, Business Director for Nike SB, and Kevin Imamura, Global Communications Manager for Nike Action Sports. Sales Sales are steady. Obviously, everything is a lot…

Executive Edition May 13, 2013
VonZipper debuts Dot Dash fashion line

VonZipper debuts Dot Dash fashion line

VonZipper has introduced a new fashion-forward, lower-priced sunglass line called Dot Dash. Curt Fry tells us about the line and the strategic thinking behind it.

News May 13, 2013
Mervin CEO on sales, copy cats and reorders

Mervin CEO on sales, copy cats and reorders

The recession may have beaten down snowboard sales last year, but not at Mervin Manufacturing. The company, owned by Quiksilver, recorded booming busines with the success of its "Banana contour"…

Executive Edition May 13, 2013

Source Interlink partners with Yahoo to bring Action Sports content to Livestand

Press Release:   El Segundo, CA (November 2, 2011): Source Interlink Media (SIM) has joined Yahoo! as an official launch partner for the launch of Livestand from Yahoo!, featuring a…

News May 13, 2013
Black Friday promotions roundup at brand stores, customers and competitors

Black Friday promotions roundup at brand stores, customers and competitors

I braved the crowds at South Coast Plaza Friday to see just how promotional retailers were on the day after Thanksgiving. I also stopped by industry stores – Roxy, Quiksilver,…

Executive Edition May 13, 2013
ISA announces surfing festival in China sponsored by Quiksilver

ISA announces surfing festival in China sponsored by Quiksilver

Press Release:   The world’s best surfers will meet in China in January for the Hainan Riyue Bay International Surfing Festival presented by Quiksilver   Hainan Riyue Bay International Surfing…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series