Shop Eat Surf Outdoor

Latest Posts

Naklin layer products to debut in stores in August

Naklin layer products to debut in stores in August

Press Release:   BE THE FIRST TO GET YOUR NAKLIN ON   Naklin Premium Isothermic Base Layer Hits Stores This Fall   April 4, 2012 (Bend, Oregon) – Naklin premium…

News May 13, 2013
Deckers raises Sanuk revenue guidance

Deckers raises Sanuk revenue guidance

We listened to the Q3 earnings conference call for Deckers Outdoor Corporation this afternoon, and have details about Sanuk's performance, the on-fire UGG brand, and Teva.

Executive Edition May 13, 2013
PacSun corrects merchandise numbers

PacSun corrects merchandise numbers

PacSun corrected its recently filed annual report Tuesday afternoon with revised merchandising mix numbers. We compiled the new numbers vs. the old numbers.

News May 13, 2013
Action Sports in China – localization is key

Action Sports in China – localization is key

Today we look at examples from inside and outside the industry of how companies have tailored products to the Chinese market, and at crucial cultural differences.

Executive Edition May 13, 2013
Alli Sports renews partnership with Mountain Dew

Alli Sports renews partnership with Mountain Dew

Press Release:   Dew Tour Kicks off 2012 with Beach, City and Mountain Events   Burr Ridge, Ill. – April 16, 2012 Alli Sports, a division of the NBC Sports…

News May 13, 2013
Shaun Neff on brand's growth and plans

Shaun Neff on brand's growth and plans

An interview with Shaun Neff about how much the brand grew last year, new product strategies, his take on why Neff is resonating with kids, and what's next for Neff.

Executive Edition May 13, 2013

WAX to be official media partner for 2012 ASFS

Press Release:   WAX - Official Media Partner of the Newport Beach Action Sports Film Festival Series

News May 13, 2013
Sanuk 2011 revenue figure and 2012 target

Sanuk 2011 revenue figure and 2012 target

Deckers Outdoor Corporation executives disclosed Sanuk’s 2011 revenue on Deckers’ earnings conference call Thursday afternoon and gave Sanuk’s revenue target for 2012.

Executive Edition May 13, 2013
Neff Headwear presents Sesame Street

Neff Headwear presents Sesame Street

Press Release:   This weekend, Neff Headwear and The Seventh Letter present Sesame Street at the Known Gallery in Los Angeles. The show runs from April 28-29, benefiting City of…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series