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Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?
Executive Edition
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What holiday snapshot foretells for the 2008 season
Yesterday, Tiffany took you on her first annual holiday core-storefari, where she found that traffic was decidedly mixed among 11 industry shops in San Diego and Orange counties in California.…
Executive Edition May 13, 2013Liquid Nation Ball raises more than $128,000
Press Release:  SURF INDUSTRY RAISES MORE THAN $128,000 NET FOR HUMANITARIAN ORGANIZATIONS & HONORS SHANEY JO DARDEN La Jolla, Calif. (September 20, 2011) – A sold-out crowd of more…
News May 13, 2013How industry executives are planning at a time of low visibility
I keep hearing from business leaders, whether they work at a publicly traded companies or a small retail store, about how difficult it is to plan for the future given…
Executive Edition May 13, 2013Matix to put girls' line on hiatus
We talk with Podium President Brian Dunlap about the company's decision to put Matix Girls on hold.
News May 13, 2013How Roxy, Rip Curl and O'Neill Clothing are adjusting their spends and strategies online and in print
In Day 2 of our series about how surf and skate brands are adjusting their advertising and marketing spends and strategies, we hear from Randy Hild of Roxy Dylan Slater…
Executive Edition May 13, 2013Noll Surfboards launches online store
Press Release: Noll Surfboards Web Store Now Live Lifestyle Brand Unveils Online Shopping on NollSurfboards.com  October 3, 2011 (San Clemente, CA) – Noll Surfboards, America’s first internationally-regarded surf brand,…
News May 13, 2013Designers discuss fashion, pricing and creativity during a recession – Day 2
In Day 2 of our design series, I ask 10 designers and creative directors if they believe there are meaningful changes in fashion going on, and if their approach to…
Executive Edition May 13, 2013Shaun White launches new hardgoods brand
Shaun White is launching a new hardgoods brand called Shaun White Supply Co.
News May 13, 2013A tour of a converted Chick's store
It's a new world at the old Chick's stores. Chick's Sporting Goods was a large and important customer for the action sports industry. The 15-store chain carried a wide selection…
Executive Edition May 13, 2013