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REI Grapples With Aging Membership Base 

REI Grapples With Aging Membership Base 

At the Sea Otter Classic Summit, REI SVP Chris Speyer spoke about adapting to new market trends and how the company is striving to attract a younger, more diverse membership. 

News May 11, 2023

VF Makes More Executive Changes at Dickies, Vans

The latest appointments are in the brands’ EMEA business.

News May 11, 2023

Yeti Posts Q1 Revenue Growth Despite Recalls

CEO Matt Reintjes also noted on an earnings call Thursday that gross margin expanded for the first time in seven quarters as inbound freight expenses continue to drop.

News May 11, 2023
Merrell and Saucony the Stars for Wolverine Worldwide in Q1

Merrell and Saucony the Stars for Wolverine Worldwide in Q1

Hiking brand Merrell and running brand Saucony were the stars for parent company Wolverine Worldwide in the first quarter ended April 1. The company believes those two brands, along with…

News May 10, 2023
TravisMathew Ends “Phenomenal” Q1 with Growth

TravisMathew Ends “Phenomenal” Q1 with Growth

The golf lifestyle brand owned by Topgolf Callaway is off to a strong start to the year as it sees momentum in e-commerce sales and the expansion of its women’s…

Executive Edition May 10, 2023

Carissa Moore’s Moore Aloha x Hurley Collab is “Function and Fashion”

The Hurley-sponsored surfer teamed with the brand for their third collaboration as part of Hurley’s marketing focus on athletes.

News May 10, 2023

Paragon Sports, Station RBNY Look to Expand Surf in NYC

The two specialty shops have linked to open a surf-centric shop-in-shop at Paragon’s home on Broadway in New York City.

News May 9, 2023
U.S. Ski Areas Report Record Visitation For 2022-23 Season

U.S. Ski Areas Report Record Visitation For 2022-23 Season

U.S. ski areas saw a record number of visitors for the 2022-23 season, with a preliminary total of 64.7 million visits, up 6.6% from the previous season. The numbers are…

News May 9, 2023
Altra Running Taps Joe Toth to Lead Sales in North America

Altra Running Taps Joe Toth to Lead Sales in North America

VF Corp.’s Altra Running brand has hired Saucony sales executive Joe Toth to head up Altra sales in North America. Toth will be responsible for Altra’s sales strategy for the…

News May 9, 2023
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series