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Surfer Poll awards to air live December 6th

Surfer Poll awards to air live December 6th

Press Release:   2011 SURFER POLL AWARDS TO AIR LIVE DEC. 6 TO MORE THAN 2.5 MILLION HOUSEHOLDS View Online at www.surferpoll.com or on Time Warner Cable Hawaii and SoCal…

News May 13, 2013

Examining consumer spending in Canada and Australia

Today we examine retails sales trends in two other important markets for the action sports world: Canada and Australia. Yesterday, the Canadian government released surprisingly strong retail sales figures for…

Executive Edition May 13, 2013

DAKINE introduces Fall 2012/Winter 2013 outerwear

Press Release:   Pro Skier Chris Benchetler and Pro Snowboarder Shayne Pospisil to Represent DAKINE’s New Outerwear   HOOD RIVER, Ore. (Dec. 8, 2011) – DAKINE is pleased to announce…

News May 13, 2013
What holiday snapshot foretells for the 2008 season

What holiday snapshot foretells for the 2008 season

Yesterday, Tiffany took you on her first annual holiday core-storefari, where she found that traffic was decidedly mixed among 11 industry shops in San Diego and Orange counties in California.…

Executive Edition May 13, 2013
Vans Triple Crown webcast sets record

Vans Triple Crown webcast sets record

Press Release:   VANS TRIPLE CROWN OF SURFING WEBCASTSETS ACTION SPORTS RECORD:   10.4 MILLION OVERALL STREAMS   * Billabong Pipe Masters Generates 6 million streams over 3 days *…

News May 13, 2013
How industry executives are planning at a time of low visibility

How industry executives are planning at a time of low visibility

I keep hearing from business leaders, whether they work at a publicly traded companies or a small retail store, about how difficult it is to plan for the future given…

Executive Edition May 13, 2013
Deep discounting continues at malls

Deep discounting continues at malls

Retailers stuck with too much inventory are resorting to storewide, extreme discounts this holiday season as the promotions at the malls continue.

News May 13, 2013

How Roxy, Rip Curl and O'Neill Clothing are adjusting their spends and strategies online and in print

In Day 2 of our series about how surf and skate brands are adjusting their advertising and marketing spends and strategies, we hear from Randy Hild of Roxy Dylan Slater…

Executive Edition May 13, 2013
LSSM offers programs and incentives during January

LSSM offers programs and incentives during January

Press Release:   LAKEWOOD, CO (January 3, 2012) - Snow and colder temperatures are returning to many parts of the country and the fourth annual Learn to Ski and Snowboard…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series