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Noll Surfboards launches online store
Press Release: Noll Surfboards Web Store Now Live Lifestyle Brand Unveils Online Shopping on NollSurfboards.com  October 3, 2011 (San Clemente, CA) – Noll Surfboards, America’s first internationally-regarded surf brand,…
News May 13, 2013
Shaun White launches new hardgoods brand
Shaun White is launching a new hardgoods brand called Shaun White Supply Co.
News May 13, 2013Billabong signs with Lawson software
Press Release:  Billabong Signs with Lawson Software to Help Support Growth in Action Sports Fashion Sector Lawson QuickStep Fashion to help improve global supply chain operations and efficiency  …
News May 13, 2013
The impacts of discounting, Day 2: The retail side
Yesterday, I explored the issue of discounts this holiday season, how it impacts brands, and underlying issues that some believe are driving promotions in the industry. Today, retail analysts, experts…
Executive Edition May 13, 2013B4BC to host 5th annual Skate the Coast
Press Release:  Boarding for Breast Cancer (B4BC) to Host Fifth Annual  Skate the Coast Presented by Sun Bum on Saturday, Oct. 29  18-Mile Longboard-a-thon from Santa Monica Pier…
News May 13, 2013The changing consumer: The brand perspective
Yesterday, core store owners talked about changing consumer spending patterns. I asked: Are we seeing a cyclical downturn that will be followed by a rebound? Or is this the dawn…
Executive Edition May 13, 2013
Online retailers prep for promotion-heavy holidays
Press Release: Â Online Retailers Preparing for Promotion-Heavy Holiday Season, According to Shop.org eHoliday Survey -More than Half Plan to Start Holiday Marketing Promotions by Halloween- Â
News May 13, 2013
Money, money, money: Advice on how to get it and what types of companies are attracting investors
In Part II of our series assessing the outlook for consolidation, acquisitions and investments in 2009, I asked six experts what kind of action sports companies are attracting buyers, what…
Executive Edition May 13, 2013
VonZipper debuts Dot Dash fashion line
VonZipper has introduced a new fashion-forward, lower-priced sunglass line called Dot Dash. Curt Fry tells us about the line and the strategic thinking behind it.
News May 13, 2013
