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Brooke Farris Named WSL Chief Marketing Officer and President of North America
Executive Edition
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The story behind Slater's VSTR line
I spoke with Jesse Faen and John Moore at Agenda about the new VSTR line by Kelly Slater and Quiksilver. Plus, photos of several pieces.
News May 13, 2013
Social Media Science: The very open Zappos approach
In day two of our Social Media Science series, we ask Vans, 686, Hurley, Fox and more about social media mistakes to avoid and how they integrate athletes with marketing.
Executive Edition May 13, 2013
Surfline hires Ross Garrett and Mark Willis returns
 Surfline Adds Media and Forecast Veterans to Leadership Team  Ross Garrett and Mark Willis join company February 1  1/11/2012 – Huntington Beach, CA – Today, Surfline/Wavetrak, Inc.…
News May 13, 2013
Volcom on e-commerce plans, moto and growth
Lots of interesting nuggets from Volcom's shareholder meeting yesterday, including more about its e-commerce philosophy and plans.
Executive Edition May 13, 2013SIA to recognize 2011 award winners at Snow Show
Press Release:  SIA to Recognize 2011 SnowSports Retailer and Rep Award Winners at SIA Snow Show  WASHINGTON, DC (January 17, 2012) - SnowSports Industries America (SIA) is proud to…
News May 13, 2013
Quiksilver on Roxy, Europe, improving gross margins
From the Q2 earnings conference call: Plans for Roxy, the performance of each brand by region, conditions in Europe and how much Quik gained from Raisins sale.
Executive Edition May 13, 2013
Spy to sponsor Winter X Games in eyewear category
Press Release:  Platoon Goggle Sets-Up Under Big Top  CARLSBAD, Calif.—SPY® today announced its title eyewear sponsorship of Winter X Games 2012, Jan. 26 through Jan. 29, 2012 in…
News May 13, 2013
Vans continues hot streak; VF still on acquisition hunt
VF Corp. executives spoke extensively about Vans on an earnings conference call this morning, including results for Europe, China and U.S. They also talked about acquisitions.
Executive Edition May 13, 2013Manhattan Beachwear announces new partnership with Sperry
Press Release:  Manhattan Beachwear, Inc. Announces Swimwear Licensing Partnership with Sperry Top-Sider  CYPRESS, CA- Jan. 30, 2012- Manhattan Beachwear, Inc., announced today the collaborative licensing partnership with Sperry Top-Sider…
News May 13, 2013
