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From Nike 6.0 to Nike as it tightens action sports focus

From Nike 6.0 to Nike as it tightens action sports focus

I flew to Oregon and met with top Nike execs about major changes in Nike's branding, product and focus in action sports. Plus, future plans and why Nike succeeded this…

Executive Edition May 13, 2013
PacSun corrects merchandise numbers

PacSun corrects merchandise numbers

PacSun corrected its recently filed annual report Tuesday afternoon with revised merchandising mix numbers. We compiled the new numbers vs. the old numbers.

News May 13, 2013
A taste of back to school at PacSun

A taste of back to school at PacSun

A visit to the PacSun store at The Block of Orange, a showcase store. I got a taste of back-to-school strategies, big changes in women's, shoe brands returning, more.

Executive Edition May 13, 2013
Alli Sports renews partnership with Mountain Dew

Alli Sports renews partnership with Mountain Dew

Press Release:   Dew Tour Kicks off 2012 with Beach, City and Mountain Events   Burr Ridge, Ill. – April 16, 2012 Alli Sports, a division of the NBC Sports…

News May 13, 2013
Spy going Back to Beach, more details from conference call

Spy going Back to Beach, more details from conference call

We listened to Orange 21's earnings conference call today and have a summary of the highlights, including Spy going Back to the Beach, the dropping of O'Neill license, more.

Executive Edition May 13, 2013

WAX to be official media partner for 2012 ASFS

Press Release:   WAX - Official Media Partner of the Newport Beach Action Sports Film Festival Series

News May 13, 2013
Burton SVP on orders, specialty focus, supply chain

Burton SVP on orders, specialty focus, supply chain

A talk with Burton SVP John Lacy about how orders turned out for the season, how Burton is working with the specialty market, supply chain challenges and inventory approaches.

Executive Edition May 13, 2013
Neff Headwear presents Sesame Street

Neff Headwear presents Sesame Street

Press Release:   This weekend, Neff Headwear and The Seventh Letter present Sesame Street at the Known Gallery in Los Angeles. The show runs from April 28-29, benefiting City of…

News May 13, 2013
Journeys on a roll, more about Canada plans

Journeys on a roll, more about Canada plans

We listened to the Q3 earnings conference call of Journeys parent company Genesco this morning and have details about Canada plans, Journey's performance, teen shifts, more.

Executive Edition May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series