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Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories
Executive Edition
Latest Posts
LOWA’s Outgoing U.S. G.M. Peter Sachs Doesn’t Hold Back
From his greatest achievements to his toughest challenges, Sachs reflects on nearly 30 years growing LOWA’s U.S. presence and the issues the outdoor industry is wrestling with today.
News September 16, 2025
VF Corp. Sells Dickies to Bluestar Alliance for $600 Million
VF Corp. will put the funds toward its significant debt burden while Hurley owner Bluestar will aim to return Dickies to growth.
News September 15, 2025
Surf Expo September Delivers Strong Momentum
The show delivered strong attendance, expanding categories, and industry optimism, Surf Expo said in a press release.
News September 12, 2025
Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More
With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.
Executive Edition September 11, 2025
How Norrøna’s Fourth-Generation Owner Is Making His Mark
Jørgen Jørgensen is expanding the family-owned Norwegian brand that retailers rave about globally with year-round gear beyond skiing and a new adventure travel arm.
Executive Edition September 11, 2025
DUER Co-founder on Expanding the Canadian Brand’s U.S. and European Retail Footprint
DUER is seizing opportunity in uncertainty, opening new stores in the U.S. while launching European operations through a partnership. REI and other retailers are fans of the brand.
News September 9, 2025
Updated: More Photos and Quotes from Surf Expo
We added many more photos and quotes from the show floor to our Surf Expo report.
News September 9, 2025
Dick’s Sporting Goods Closes Foot Locker Deal, Introduces North American Team
Longtime Nike exec Ann Freeman will work with Dick's Executive Chairman Ed Stack to lead Foot Locker North America alongside a new leadership team.
News September 8, 2025
KMD Brands Unveils Restructuring Strategy for Growth at Investor Day
The parent company of Rip Curl, Oboz, and Kathmandu shared a comprehensive turnaround plan including leadership changes, store closures, and $25 million in cost cuts to restore profitability.
Executive Edition September 8, 2025
