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Executive Edition
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Authentic CEO – The Traditional Brand Model is Broken
In a letter to potential shareholders in 2021, Jamie Salter described himself as a big believer in brands. But he thought the old model was broken and that he found…
News March 31, 2023New REI Collection Focuses on Inclusivity For Hikers, Backpackers
REI Co-op has rolled out a new collection focused on what the company is calling more approachable design, including gender-free sleeping bags, backpacks, trekking poles and apparel. The products are…
News March 31, 2023Report on Outdoor Industry Sales Trends
(This story was updated on 7/21/2023.) The time is ripe for brands to release innovative products, and activewear brands are rising to the top of key categories over traditional outdoor…
News March 30, 2023Retail Check-in: The Influential Prism Boutique
Dayna Mance’s recognizable –and highly Instagrammable – aesthetic has been perfected over the past decade. She talks about the brands that are working for Prism, navigating business challenges this year,…
News March 29, 2023I-SEA to Expand into Goggles, Continues Sunglass Growth
The price-right, stylish sunglass brand has grown its account base more than 200% since SES last checked in with the business less than two years ago. Key accounts weigh in…
Executive Edition March 28, 2023Oboz Posts Strong Sales On Supply Chain Recovery
Bozeman, Montana-based footwear brand Oboz posted gains in the fiscal first half of the year for New Zealand-based parent KMD Brands. Oboz‘s reported sales jumped 124.3% to NZ$47.5 million ($29.7…
News March 27, 2023Bluestar Alliance Makes an Acquisition
Hurley owner Bluestar Alliance announced Monday that it has acquired Amsterdam-based Dutch fashion brand Scotch & Soda, which filed for bankruptcy in March.
News March 27, 2023The Plan to Revamp Rab and Lowe Alpine Despite a Challenging Market
(This story was updated on 4/13/2023.) As the new U.S. Country Manager for outdoor gear and apparel brands Rab and Lowe Alpine, Adam Chamberlain has pinpointed inventory hangover as a…
News March 27, 2023Tommy Bahama Parent Sees Wholesale Retrench
The brand ended the year with sales up as retailers remain cautious with buys and banking instability looms.
News March 24, 2023