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Executive Edition
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Updated: Photos from Surf Expo
We have lots of photos from the floor of Surf Expo.
News September 16, 2022
Founder of Super Girl Surf Pro on Growing Super Girl Franchise
When Rick Bratman started the Super Girl Pro, people told him it would never work because the public wasn't interested in women's surfing. Now, the contest has a wealth of…
Executive Edition September 16, 2022
New Columbia CMO on the Evolving Marketing Strategy
We talk to Pri Shumate, who previously worked for Hurley and the WSL, about her new role at Columbia and about the new campaign that brings a new perspective to…
Executive Edition September 15, 2022
Earth is Now Patagonia’s Only Shareholder
Patagonia Founder Yvon Chouinard has transferred ownership of the company to trusts and organizations that are fighting climate change. The company is worth an estimated $3 billion.
News September 14, 2022
Zumiez’s Grim Q2 Results and Outlook
We have details about what the important industry account is seeing with its customer base. To sum up: it’s not good. Sales and profits are even falling below 2019 levels.
Executive Edition September 13, 2022
Firewire to Move Exclusively to Futures Fins Boxes
Firewire Surfboards, one of the largest premium surfboard manufacturers in the world, has decided to produce all its boards with Futures Fins boxes and phase out construction of boards with…
News September 12, 2022
Johnny Schillereff to Head USA Skateboarding
The founder of Element will take on the role of Chief Executive Officer and President of the organization, which is the national governing body for skateboarding in the United States.
News September 9, 2022
Roark Expands into Women’s
We talk to CEO Ryan Hitzel and Women's Brand Manager Dayna Cottee about the strategy for the new line, which will debut at Surf Expo this week.
Executive Edition September 6, 2022
La Jolla Group Adds Mountain Khakis to Platform
Mountain Khakis is an outdoor lifestyle brand. In addition to backend support, the La Jolla Group has made an investment.
News September 6, 2022
