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BN3TH Expands Leadership Team, Pivots to College Athletics with New Marketing Campaign
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Burton Adds New Chief Marketing Officer and Chief Merchandising Officer
Jennifer Valentine, formerly of Adidas, and longtime marketer Debbie Lee have joined the executive team in Burlington, Vermont.
News January 8, 2025
REI Exits Experiences Business, Eliminating 428 Jobs
REI's finances show signs of improvement, according to a memo by CEO Eric Artz to employees. But more still needs to be done, he said.
News January 8, 2025
Sales Up at Osprey, Hydro Flask, Due to Demand and Distribution Growth
Growth in Helen of Troy's Home & Outdoor segment was offset by softer sales in other areas, leading to an overall consolidated net sales decline of 3.4%.
News January 8, 2025
Opinion: Surf’s Next Chapter – Aligning Retailers and Brands to Sustain our Industry
Cory Higgins of Jetty believes to move forward, brands and retailers alike need to stop the race to the bottom that comes from overproducing in a quest to chase unrealistic…
News January 8, 2025
Snowsports Industries America Appoints Four New Board Members
Gary Fleming, Sergio Kiehl, Helmut Holzer, and Drew Saunders have joined the SIA board of directors.
News January 7, 2025
Outdoor Bag Brands Evolve to Target Travel, Car-Camping Consumers
Eagle Creek’s Travis Campbell, Matador’s Chris Clearman, Kelty’s Nels Larson, and more weigh in on this year’s opportunities.
News January 7, 2025
Lance Eddy Joins Birdwell as EVP of Sales
Eddy will join CEO Eric Crane, who is on a quest to transform Birdwell from an obscure direct-to-consumer play to becoming America’s heritage beach brand.
News January 7, 2025
Skip Potter, Chief Digital Information Officer, Departs Columbia Sportswear
Potter, who formerly served as Nike's chief technology officer, joined Portland, Oregon-based Columbia Sportswear Company in 2021.
News January 7, 2025
Revelyst’s Acquisition by Strategic Value Partners Closes
After a lengthy strategic review and pushback from shareholders, Revelyst, and its portfolio including Simms Fishing, Fox Racing, CamelBak, and more, is now privately held by SVP.
News January 6, 2025
