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Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories

As we look back on a year of challenges and opportunities, one thing is clear: the surf and outdoor industries are adaptive, stronger together and poised for another never-boring year.

Tilly’s Achieves First Positive Comp Sales Since 2021; Plans to Ramp up Private Label Penetration

Executive Edition

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The Buckle Reports Strong Q2 Growth Led by Women’s, Denim

After facing headwinds, men's also returned to growth in the quarter.

News August 22, 2025

Kontoor CEO Shares Helly Hansen U.S. Growth Plans

Helly Hansen will deepen wholesale relationships, open stores, leverage Kontoor’s digital platform, and expand to new products and categories to grow revenue in the U.S., according to Kontoor CEO Scott…

Executive Edition August 22, 2025

Vuori Makes Major Push into Tennis

The activewear brand has signed next-generation tennis star Jack Draper, currently ranked No. 5 in the world and known for his tennis prowess – and model good looks.

News August 20, 2025

Authentic Brands Group to Buy Majority Ownership of Guess IP

Guess will go private in a deal valuing brand at $1.4 billion, and will be added to Authentic's large brand portfolio.

News August 20, 2025

New RVCA Leaders on Brand Plans

SESO visited the new RVCA offices in Irvine, Calif., to talk to RVCA President Mark Tinkess and Ethos Brands Executive Markar Agakanian to discuss their vision for RVCA's future, the…

Executive Edition August 20, 2025

Former Vans Exec Carly Gomez Named CMO of Crocs Brand

Gomez worked for 16 years at Vans, where she had a stellar reputation and rose steadily through the ranks.

News August 19, 2025

Arc’teryx Parent Amer Sports Raises Full-Year Guidance Despite Tariff Headwinds

Several brands in the portfolio reported strong growth despite the uncertainty clouding the macroeconomic outlook. Executives also commented on pricing and other strategies during an earnings call Tuesday morning.

Executive Edition August 19, 2025