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Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories
Executive Edition
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TrackFly and ActionWatch Announce New Partnership
The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which…
News August 18, 2025
Overlanding Participation Jumps to 12 Million Americans
A new industry report shows overlanding participation jumping 50% to 12 million Americans, with intermediate users driving gear and vehicle modification spending.
News August 18, 2025
Our Favorite Gear Picks on the Market Now
We asked gear expert Cameron Martindell to pick his favorite gear which includes products from Recon Rack, Rocky Talkie, Ciele Athletics, Zeal Optics and more.
Gear August 18, 2025
Gildan Buys Hanes for $2.2 Billion to Create Global Basic Apparel Powerhouse
The acquisition will give HanesBrands shareholders approximately 19.9% of Gildan shares.
News August 14, 2025
Helen of Troy Names Former Nike Exec Scott Uzzell CEO
The parent company of Hydro Flask, Osprey, and other brands brings in new leadership as it looks to return to growth after several years of declining sales.
News August 14, 2025
Birkenstock Reports Strong Q3 Growth Despite Currency Headwinds
Birkenstock reported another strong quarter across all regions and channels, and the German company doesn't seem concerned about the new 15% U.S. tariffs on European imports.
News August 14, 2025
The Retail Winners During a Back-to-School Shopping Trip
We visited a busy shopping center to observe retailers that were resonating with kids and teens, and those that were quiet, plus some brand and fashion trends we noticed. Stores…
Executive Edition August 13, 2025
Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner
The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand's marketing, product, retail stores, and wholesale relationships.
News August 12, 2025
How the Western North Carolina Outdoor Industry is Recovering Nearly a Year Post-Helene
Outdoor businesses such as Second Gear, Pirani, Wrong Way River Lodge & Cabins, and Asheville Wellness Tours are working together with local outdoor business groups to bounce back after the…
News August 11, 2025
