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Burton CEO on Navigating Turbulence, Private Company Advantages, and More

Burton CEO on Navigating Turbulence, Private Company Advantages, and More

Burton did something unheard of a few years ago: it asked retailers to place smaller orders. CEO John Lacy discusses strategically planning sales down, when Burton expects to return to…

Executive Edition January 2, 2025
The Stories that Defined the Surf Industry in 2024

The Stories that Defined the Surf Industry in 2024

From the massive impact of Authentic Brands Group buying the surf industry's biggest brands to sweeping changes at VF Corp., these were the biggest stories of 2024.

News December 30, 2024
The Stories that Defined the Outdoor Industry in 2024

The Stories that Defined the Outdoor Industry in 2024

The outdoor industry sprang into action this year, shaking up executive teams, cleaning up inventory, and trimming costs to try to return to growth after a tough 2023.

News December 23, 2024
Surf Industry Executives Review 2024, Share Outlook for 2025

Surf Industry Executives Review 2024, Share Outlook for 2025

We asked leaders at Vissla, Roark, Salty Crew, Authentic Brands Group, Outerknown, Malvados Sandals, Jetty, L Space, Free Fly and Rip Curl about their thoughts on 2024 and their outlook…

Executive Edition December 23, 2024
Nordstrom Family, Liverpool Taking Retailer Private in $6.25 Billion Deal

Nordstrom Family, Liverpool Taking Retailer Private in $6.25 Billion Deal

Common shareholders in Nordstrom will receive $24.25 in cash for each share of the company they hold.

News December 23, 2024
Vuori CEO on Wholesale Strategy, 2024 Performance, and Raising Capital

Vuori CEO on Wholesale Strategy, 2024 Performance, and Raising Capital

We asked Kudla about Vuori’s direct retail strategy, if the brand plans to open more national wholesale partners such as Dick’s Sporting Goods, and what categories are resonating with consumers…

Executive Edition December 19, 2024
Birkenstock Beats Revenue Expectations, Outlines Fiscal 2025

Birkenstock Beats Revenue Expectations, Outlines Fiscal 2025

In its first year as a public company, the German footwear company grew its revenue to EUR 1.8 billion, a 21% increase compared to the previous year.

News December 18, 2024
Wild Rye Expands Into Snow Outerwear

Wild Rye Expands Into Snow Outerwear

After growing sales by 40% this year and three years of product development, it was the right time to launch snow outerwear, says Founder and CEO Cassie Abel.

News December 17, 2024
‘Forward Without Fear’: Why Hobie Surf Shop is Expanding

‘Forward Without Fear’: Why Hobie Surf Shop is Expanding

Co-owner Jake Schwaner shares why a 5,000 square-foot space in the new River Street Marketplace in San Juan Capistrano, California, was too good of an opportunity to pass up.

News December 17, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series