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African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts

African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts

We talk with owners Nick Dutton and Selema Masekela about the brand’s founding, distribution plan, U.S. expansion and new popup store in Venice, Calif.

Executive Edition April 8, 2022
Shelta’s Booming Demand Creates a Crossroads for the Brand

Shelta’s Booming Demand Creates a Crossroads for the Brand

Fisherman, hunters, watermen and sailors around the country have embraced Shelta because of its patented no-flop brim. Owners Jurgen and Tom Schulz discuss the challenges created by Shelta's success in…

Executive Edition April 6, 2022
Vuori CEO on Swim and International Expansion

Vuori CEO on Swim and International Expansion

A talk with Joe Kudla about the brand’s launch of women’s swim, the international push, and how Vuori is building out its infrastructure. You won't believe how many people Vuori…

Executive Edition April 4, 2022
John Florence and Pat O’Connell on Florence Marine X’s First Full Line

John Florence and Pat O’Connell on Florence Marine X’s First Full Line

An interview with the Florence Marine X leadership about the brand's intriguing membership model, the most successful products so far, and how their ambitions go way beyond surf.

Executive Edition April 1, 2022
Moody’s VP Explains Boardriders’ Credit Rating Downgrade

Moody’s VP Explains Boardriders’ Credit Rating Downgrade

Moody's also notes positive trends in the business that lead to one metric being upgraded.

Executive Edition March 30, 2022
Vans Hires New Executive to Lead High-Profile Collaborations

Vans Hires New Executive to Lead High-Profile Collaborations

Vans has hired an executive with roots in Hawaii and deep connections in the sneaker world to lead collaborations with big name designers and creatives.

News March 29, 2022
So Cal Swim Brand with Aquatic Roots Expands into Surf

So Cal Swim Brand with Aquatic Roots Expands into Surf

Jolyn believes there is a white space between the more fashion-oriented Roxy and Billabong’s of the world, and the older, more athletic styles of Prana and Athleta. As part of…

Executive Edition March 28, 2022
Frankies Bikinis Lands Investment From Victoria Secret

Frankies Bikinis Lands Investment From Victoria Secret

Frankies is one of the hottest swim brands to come on the scene in recent years.

News March 25, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series