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Circana Details Top Outdoor Sellers, How Consumer Spending is Changing, at Outdoor Retailer
Executive Edition
Latest Posts
Reef Ramps Up Growth Post VF
After seven years of flat sales, the new team's revamped product strategy and entrepreneurial approach to running the business appears to be working. SES talks to Reef President Mike Jensen…
Executive Edition April 13, 2022
Dakine Relaunches Fish Category
Dakine has revamped the category and some of its key products with new technology and features to reach the wider fishing market.
News April 13, 2022
African Surf Brand Mami Wata Debuts in U.S. With Premium Accounts
We talk with owners Nick Dutton and Selema Masekela about the brand’s founding, distribution plan, U.S. expansion and new popup store in Venice, Calif.
Executive Edition April 8, 2022
Shelta’s Booming Demand Creates a Crossroads for the Brand
Fisherman, hunters, watermen and sailors around the country have embraced Shelta because of its patented no-flop brim. Owners Jurgen and Tom Schulz discuss the challenges created by Shelta's success in…
Executive Edition April 6, 2022
Vuori CEO on Swim and International Expansion
A talk with Joe Kudla about the brand’s launch of women’s swim, the international push, and how Vuori is building out its infrastructure. You won't believe how many people Vuori…
Executive Edition April 4, 2022
John Florence and Pat O’Connell on Florence Marine X’s First Full Line
An interview with the Florence Marine X leadership about the brand's intriguing membership model, the most successful products so far, and how their ambitions go way beyond surf.
Executive Edition April 1, 2022
Moody’s VP Explains Boardriders’ Credit Rating Downgrade
Moody's also notes positive trends in the business that lead to one metric being upgraded.
Executive Edition March 30, 2022
