Shop Eat Surf Outdoor

What Brands are Saying About Tariff Impacts and Adjustments

On Holdings, Birkenstock, Black Diamond parent company Clarus Corp., and Bogg Bags commented on tariff strategies and impacts on recent earnings calls and in interviews.

Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?

Executive Edition

Keen COO Talks Tariff Pricing, Zero China Exposure, and More

Executive Edition

Helly Hansen Plans Outlined by Soon-To-Be Owner Kontoor

Executive Edition

Columbia Plans to Take Share During Tariff Turmoil, Will Hold 2025 Prices Steady

Executive Edition

Latest Posts

Tariffs to Strain Yeti Inventory in 2025; Some New Products to Debut Outside of U.S., Others Delayed

Recent tariff increases to as high as 145% on products from China will put a strain on the company’s inventory this year, primarily in drinkware, but also in the coolers…

News May 8, 2025

REI CEO Addresses Co-op’s Challenges and Opportunities at Annual Meeting; Members Reject Board Picks

Tariffs, public lands threats, labor disputes, and ongoing financial challenges are just some of the issues Laughton addressed at Thursday’s annual members meeting. New Chief Merchandising Officer Kristin Shane also…

News May 8, 2025

$Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide$

Saucony, Merrell Drive Revenue Growth at Wolverine Worldwide

Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew its full year guidance due to tariffs and the uncertain economic climate.

News May 8, 2025

Outdoor Retailer Releases Expanded Education Speaker Lineup

Leaders from Circana, Cotopaxi, Google, KEEN, Shopify and many more will appear at The Camp at OR in June.

News May 7, 2025

Rossignol Appoints Outdoor Veteran Adam Ketcheson Chief Commercial Officer

Ketcheson is the former chief commercial officer of Canada's Mountain Equipment Company.

News May 7, 2025

REI Appoints New Chief Financial Officer

New REI CEO Mary Beth Laughton continues to build her own management team.

News May 7, 2025

Outdoor Gear Repairs Ramp Up to Meet Increased Demand from Consumers

Brands such as Patagonia, Burton, and more, along with retailers and third-party repair services, are making gear repairs easier than ever for environment- and money-conscious consumers.

News May 6, 2025