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Two Major Snow Brands Expand into New Product Categories
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Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty
The outdoor retailer’s interim CEO shares details about the company’s growth strategy, artificial intelligence, recent acquisitions and how customer behavior is shifting.
News October 27, 2025
Deckers Q2 Earnings: Growth Despite U.S. Market Pressures
Deckers reports 9% revenue growth to $1.43 billion in Q2 as HOKA and UGG brands deliver double-digit gains despite ongoing U.S. consumer weakness.
News October 24, 2025
The State of the Surf Industry: Vissla CEO Paul Naude on Consolidation, Surf Culture and the Path Forward
Naude criticized the impact of corporate outsiders on surf brands, emphasized that surf culture must drive industry decisions rather than the reverse, and outlined his optimistic vision for the next…
Executive Edition October 24, 2025
REI Communications VP Departs After Eight Years
Halley Knigge guided the company through its CEO transition earlier this year, the company's response through COVID-19 and launched The Co-op Living Archive resource.
News October 23, 2025
Surf & Outdoor Industry: Cautious Optimism for 2026
Industry executives express guarded optimism for the remainder of 2025 and into 2026, citing the importance of authenticity, community, and innovation as keys to navigating current market challenges.
News October 23, 2025
‘This Year Has Been Completely Different From Last Year’: MEC’s Chris Speyer on the Canadian Retailer’s Turnaround
Sales are up 15% for Mountain Equipment Company as the outdoor retailer works to restore trust with vendors, narrow its brand mix, and capitalize on patriotic shoppers.
Executive Edition October 22, 2025
Snow Executives Share Market Insights as Season Gets Underway
Burton Chief Revenue Officer Elysa Walk-Fuller, Mervin Manufacturing CEO Anthony De Rocco, SIA President Nick Sargent, and Patagonia Product Director - Snow + Mountain Bike Eric Wallis share product and…
Executive Edition October 22, 2025
Replay: Industry Leaders Share 2026 Outlook in SESO Webinar
We had a rock star panel for our recent webinar including Pete LaBore, CEO, Christy Sports; Cassie Abel, founder and CEO, Wild Rye; Shaheen Sadeghi, founder, LAB Holding; Daniel Neukomm,…
News October 20, 2025
Obermeyer CEO Kris Kuster on Balancing Legacy with Growth
After helping Obermeyer through a cash crunch last winter, Kuster took over as CEO from the company's 105-year-old founder. Now, the former Mammut executive is transforming Obermeyer into a year-round…
News October 20, 2025
