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Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline
Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a sales decline amid challenging market conditions, including consumer and retail customer caution.
News August 8, 2025
Tariff Ripple Effects: Businesses Take Profitability Hit as Stressed Consumers Buy Less
The new tariffs and the continually shifting tariff landscape are taking a toll on consumers and businesses alike, according to a new study.
News August 7, 2025
Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales
Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that is allowing the brand to work with some key talent to help…
News August 6, 2025
Brooke Farris Named WSL Chief Marketing Officer and President of North America
The former Rip Curl CEO returns to the WSL and will move to the United States to oversee global brand, marketing, communications, and social media strategy, in addition to other…
News August 6, 2025
Connecting with Consumers in Times of Turbulence
Three questions with veteran marketer Sarah Crockett, who has worked at a wide range of companies including Vans, Burton, REI, Backcountry, DSW, and now, Carter's, where she's collaborating with former…
News August 5, 2025
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor industry which is suffering from a "sea of sameness" said Joe Boyle,…
News August 4, 2025
Db CMO Jonathan Weaver on How Latest Investment Will “Supercharge” the Brand
After LVMH took a minority stake last year, the Scandinavian bag brand secured additional investment from Norwegian soccer player Erling Haaland and billionaire heir and model Gustav Magnar Witzøe.
News August 4, 2025
Turtle Fur Appoints Marketing Exec Erika Canfield to CEO Role
Canfield will lead the Vermont-based brand as it expands beyond winter gear into year-round lifestyle and performance accessories.
News July 30, 2025
How Retailers and Brands Can Maximize a Collaboration that Goes Viral
The director of research at Placer.ai recently examined the role of exclusivity in comparing product drops at Trader Joe’s and Target, and shares best practices for maximizing results when a…
News July 30, 2025
