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Mateminco Launches the X1 Pro LED & LEP Flashlight

Mateminco, a leader in innovative flashlight technology, is proud to announce the launch of its latest product, the Mateminco X1 Pro LED & LEP Flashlight. Designed for outdoor enthusiasts, tactical…

News December 9, 2024
Cotopaxi Names Lindsay Shumlas CEO

Cotopaxi Names Lindsay Shumlas CEO

Cotopaxi is shaking up its leadership team, promoting Lindsay Shumlas to CEO and appointing board member Wendy Yang to executive chairwoman of the Salt Lake City-based outdoor brand. Former CEO…

News December 6, 2024
The North Face to Launch Skims by Kim Kardashian Collab this Month

The North Face to Launch Skims by Kim Kardashian Collab this Month

If you thought we’d moved past the neutral color era in the outdoor industry, think again: The North Face is launching a collaboration with Skims, and the entire line is…

News December 6, 2024
Zumiez Reports Many Bright Spots in Business

Zumiez Reports Many Bright Spots in Business

All the details about the many encouraging signs in Zumiez's Q3 earnings for an industry that could use some good news.

Executive Edition December 6, 2024
Merrell to Expand to Lifestyle with New CPO Noreen Naroo-Pucci

Merrell to Expand to Lifestyle with New CPO Noreen Naroo-Pucci

Noreen Naroo-Pucci, Merrell’s new chief product officer, will expand the hiking and footwear brand’s lifestyle offerings. “Merrell’s strategic move into the lifestyle segment caters to the growing demand for versatile…

News December 5, 2024
Ski Lifestyle Brand Yardsale Makes Innovation Look Easy

Ski Lifestyle Brand Yardsale Makes Innovation Look Easy

Cristina Ashbaugh wishes she could put a warning sign on her company’s website to alert visitors that its products aren’t for hardcore skiers. “And that’s not because it’s a product…

News December 5, 2024
Industry Retailers Report on Black Friday Weekend Sales

Industry Retailers Report on Black Friday Weekend Sales

Industry retailers share how Black Friday weekend turned out as the National Retail Federation weighs in on the larger holiday retail picture.

News December 4, 2024
Fewer Shoppers, More In-Person Shopping on Thanksgiving Weekend

Fewer Shoppers, More In-Person Shopping on Thanksgiving Weekend

There were fewer shoppers overall than last year through the five-day period from Thanksgiving to Cyber Monday, boosted with more in-person shopping, according to data shared by the National Retail…

News December 4, 2024
Opinion: Specialty Outdoor’s 2025 Barometer

Opinion: Specialty Outdoor’s 2025 Barometer

One of my earliest backcountry trips taught me that in the outdoors, it’s the subtle signs that matter most. I had just graduated from my “backpacking in jeans” phase when…

News December 3, 2024
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series