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Executive Edition
Latest Posts
IPD Aims To Go Back to Surf Industry’s Roots
Everything you need to know about the business strategy behind IPD, including why the industry veterans want to do things very differently this time around after working at mega companies.
Executive Edition June 17, 2021
TOMS Modernizes its Core Alpargata Style with the Mallow
The Mallow is the first update to the brand’s key Alpargata style and illustrates TOMS' new brand strategy.
News June 17, 2021
Boardriders the Big Winner at New Dick’s OC Store
While many industry brands are featured, Boardriders is the big winner with several brand buildouts that go far beyond anything we have seen at Dick’s before.
Executive Edition June 16, 2021
How Patagonia’s Surf Division is Managing Surging Demand
We talk with Jason McCaffrey, who leads the surf division globally, about how they are managing the demand in wetsuits, logo product and surf apparel, and the continuing challenges of…
Executive Edition June 16, 2021
Volcom Creates Apparel Collection for Netflix’s “Outer Banks” Series
The teen adventure and romantic drama was a big hit when it debuted last year.
News June 15, 2021
K2’s John Colonna Receives Big Promotion
Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands.
News June 14, 2021
VF Corp. to Shut Down Eagle Creek Brand
Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other VF brands.
News June 11, 2021
ROXY Launches New Campaign to Redefine “Cute”
ROXY launches a major new campaign to empower athletes and battle stereotypes.
News June 11, 2021
Rip Curl’s Neil Ridgway on Going Deep with the WSL
We asked Rip Curl's Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships.
News June 10, 2021
