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Johnny Schillereff and Target Strike Skateboard Deal
Skateboard industry veteran Johnny Schillereff announced some big news today. His new brand, The Heart Supply, is launching a skateboard collection at Target.
News June 24, 2021
Jones Snowboards Makes Big Outerwear Hire
Jones is one of the hottest brands in snowboarding due to its prowess in splitboards and backcountry gear, some of the most in-demand products during the pandemic.
News June 23, 2021
Surging Sales Continue in Surf and Skate Shops
According to ActionWatch, strong sales in the core channel are showing no signs of slowdown as shoppers continue to embrace local retailers and the surf and skate lifestyle.
News June 22, 2021
Salty Crew Expands Into Women’s
We talk to Tom Ruiz and Jared Lane about Salty Crew's move into the women's market, plus how the brand has climbed the brand rankings during the pandemic.
Executive Edition June 21, 2021
IPD Aims To Go Back to Surf Industry’s Roots
Everything you need to know about the business strategy behind IPD, including why the industry veterans want to do things very differently this time around after working at mega companies.
Executive Edition June 17, 2021
TOMS Modernizes its Core Alpargata Style with the Mallow
The Mallow is the first update to the brand’s key Alpargata style and illustrates TOMS' new brand strategy.
News June 17, 2021
Boardriders the Big Winner at New Dick’s OC Store
While many industry brands are featured, Boardriders is the big winner with several brand buildouts that go far beyond anything we have seen at Dick’s before.
Executive Edition June 16, 2021
How Patagonia’s Surf Division is Managing Surging Demand
We talk with Jason McCaffrey, who leads the surf division globally, about how they are managing the demand in wetsuits, logo product and surf apparel, and the continuing challenges of…
Executive Edition June 16, 2021
