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Volcom Creates Apparel Collection for Netflix’s “Outer Banks” Series

Volcom Creates Apparel Collection for Netflix’s “Outer Banks” Series

The teen adventure and romantic drama was a big hit when it debuted last year.

News June 15, 2021
K2’s John Colonna Receives Big Promotion

K2’s John Colonna Receives Big Promotion

Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs Snowshoes, Madshus and K2 Skates brands.

News June 14, 2021
VF Corp. to Shut Down Eagle Creek Brand

VF Corp. to Shut Down Eagle Creek Brand

Eagle Creek used to be headquartered in Carlsbad, but moved to Denver in 2019 along with many other VF brands.

News June 11, 2021
ROXY Launches New Campaign to Redefine “Cute”

ROXY Launches New Campaign to Redefine “Cute”

ROXY launches a major new campaign to empower athletes and battle stereotypes.

News June 11, 2021
Rip Curl’s Neil Ridgway on Going Deep with the WSL

Rip Curl’s Neil Ridgway on Going Deep with the WSL

We asked Rip Curl's Chief Brand and Marketing Officer why Rip Curl is going deep with the WSL and how the brand is making the most of the sponsorships.

News June 10, 2021
NRF Ups Retail Sales Forecast – By A Lot

NRF Ups Retail Sales Forecast – By A Lot

The reopening of the economy has accelerated much faster than most had believed possible, according to the National Retail Federation.   

News June 9, 2021
RAEN Hires Heavy Hitter as CMO

RAEN Hires Heavy Hitter as CMO

Scott Bowers most recently worked at Smartwool but is best known - dare we say legendary - for his marketing leadership during the heyday of Oakley.

News June 9, 2021
What’s Selling at Hansen’s

What’s Selling at Hansen’s

We also asked Co-Owner Josh Hansen about business trends so far in 2021, how inventory levels are holding up, and how he thinks this summer will compare to last year’s…

Executive Edition June 8, 2021
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series