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Marketing the Billabong Pipe Masters During the Pandemic
We asked Billabong VP of Men’s Global Marketing Evan Slater how Billabong is adjusting the marketing around the event given the COVID-19 crisis.
News December 7, 2020
Zumiez Delivers Despite Strange Back-to-School Season
Another big wow: The company has launched its own delivery service with Zumiez employees in 24 metropolitan markets.
Executive Edition December 4, 2020
Tilly’s Sees Improving Sales Trends
The company is also testing a new skateboard-influenced concept.
Executive Edition December 3, 2020
Troy Lee Designs CEO on Motocross and Mountain Bike Spike
We also asked Jason Steris, who spent two decades in key roles at Volcom, what lessons he learned in both good and bad times that he is applying in his…
Executive Edition December 2, 2020
Dick’s President: Outdoor Market “Underserved” at Retail
Lauren Hobart provided more details about Dick’s push into the outdoor market during a Morgan Stanley virtual investor conference Wednesday morning.
News December 2, 2020
Big News for Surfline on Several Fronts
Surfline lands a $30 million investment from media heavy hitters and a new high-profile CEO. We talk with Partner Jeff Berg and new CEO Kyle Laughlin about what it means…
Executive Edition December 1, 2020
The End of Powder
By now, you’ve certainly heard that print operations at beloved legacy titles Powder, Surfer, Snowboarder, and Bike have been paused, with parent company Accelerate360 Media (A360, formerly American Media Inc.,…
News December 1, 2020
Who Shreds?
Snowsports Industries America (SIA), in conjunction with the Physical Activity Council (PAC), released its annual participation study report last month. The SIA Participation Study 2019-2020 is a comprehensive look at…
News December 1, 2020
