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Surf & Outdoor Industry: Cautious Optimism for 2026
Industry executives express guarded optimism for the remainder of 2025 and into 2026, citing the importance of authenticity, community, and innovation as keys to navigating current market challenges.
Executive Edition
Latest Posts
Vail Raises Guidance After Better Than Expected Spring Season
The industry's largest resort customer reported destination ski areas in some states were quite popular in March and April.
News April 22, 2021
Vans Names New Global Chief Marketing Officer
Most recently, Kristin Harrer was CMO of Dollar Shave Club.
News April 21, 2021
New Owner for West Marine
The industry customer has been acquired by the same private equity firm that recently bought Birkenstock.
News April 20, 2021
Salt Life Sales Jump in Q2
Salt Life owner Delta Apparel pre-released sales results for the quarter ended April 3 Tuesday.
News April 20, 2021
Oakley’s “Outstanding” Q4
Parent company EssilorLuxottica has high praise for Oakley's results, particularly in North America.
News April 19, 2021
