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Surf Brand Execs Weigh In On Market Conditions, Tariffs, and More
With so much uncertainty in the market right now, we asked several brand executives about sales trends at retail, order books for 2026, and how their companies are approaching tariffs.
Executive Edition
Latest Posts
Adidas and Nike Trim Wholesale and Skate Shops Object
Adidas wants to "win with the winners," CEO Kasper Rorsted said when explaining the wholesale strategy last week on an earnings call.
Executive Edition November 16, 2020
Yeti: Inventories to Remain Tight Through Holidays
Yeti has a good news, bad news problem on its hands that illustrates the planning challenges many companies have faced during the pandemic.
Executive Edition November 12, 2020
Brands Weigh In on Wetsuit Surge
What wetsuit companies are seeing around the world, plus details about sales at core stores.
Executive Edition November 11, 2020
Big Changes Come to Electric
The sunglass and eyewear company has a new majority owner and a change in leadership at the top.
News November 9, 2020
