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Even Formerly Fast-Growing Yeti is Cutting Jobs

Even Formerly Fast-Growing Yeti is Cutting Jobs

Yeti provided lots of details about how the coronavirus crisis has impacted the company’s business in an earnings conference call Thursday, including information about surging e-commerce sales.

Executive Edition May 7, 2020
Nordstrom Announces Store Closures, a Restructuring, and Safety Protocols

Nordstrom Announces Store Closures, a Restructuring, and Safety Protocols

Important industry customer Nordstrom provided a newsy update on its business Tuesday afternoon that included store closure plans and a corporate restructuring with job cuts.

News May 6, 2020
Sarah Crockett to Join Backcountry as Chief Marketing Officer

Sarah Crockett to Join Backcountry as Chief Marketing Officer

Sarah Crockett, the marketing leader for Burton, is leaving the company to become CMO of large online outdoor retailer Backcountry.com and its portfolio of brands.

News May 6, 2020
Oakley Gets Call Out in EssilorLuxottica Results

Oakley Gets Call Out in EssilorLuxottica Results

EsssilorLuxottica also provided details about interesting sales trends they are seeing in China as that country opens up after COVID-19 lockdowns that could give a hint of what is to…

Executive Edition May 6, 2020
Dakine to Close Hood River Offices

Dakine to Close Hood River Offices

Dakine licensee JR286 will be closing the brand’s iconic Hood River headquarters and moving it to Southern California because of challenges stemming from the coronavirus crisis.

News May 4, 2020
State of California to Loosen Restrictions

State of California to Loosen Restrictions

Going forward, local officials will be able to adjust operating rules based on local conditions on the ground.

News May 4, 2020
Paul Naude on Inventory, Supply Chain, and a New Chapter in Modern Surf Culture

Paul Naude on Inventory, Supply Chain, and a New Chapter in Modern Surf Culture

We also asked Stokehouse Unlimited CEO Paul Naude if he sees any reason for optimism in the next 12 months.

Executive Edition May 4, 2020
What Wanderlust Has Learned in the Instagram Stories Hustle

What Wanderlust Has Learned in the Instagram Stories Hustle

We check back in with Wanderlust Land & Sea, which has been aggressive selling on Instagram during the crisis, to find out what they learned during the process, what is…

News May 1, 2020
Columbia Sportswear Prepares for Prolonged Downturn

Columbia Sportswear Prepares for Prolonged Downturn

The company details sales declines around the globe and how it is preparing for the new world. Plus, the silver linings Columbia sees.

Executive Edition April 30, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series