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New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Executive Edition
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VF Corp.’s Transformation Designed for Profitability – With or Without Growth
Vans and The North Face parent company VF Corp. committed to medium-term financial targets at its Investor Day on Wednesday, where its executive team updated analysts on its sweeping restructuring…
News November 5, 2024
Herschel Expands into Outdoor Technical Bags for Snow, Surf Channels
Co-founders and co-owners Lyndon and Jamie Cormack are avid snowboarders and surfers, and have now launched a technical outdoor bag collection that can be used off the pavement. The new…
News November 4, 2024
Why Flated’s Founders Pivoted from SUPs to Car Accessories
When inflatable stand-up paddleboards (SUPs) first entered the market, Ryan Guay remembers that initially there was pushback from consumers who doubted they were durable enough for the outdoors. “And meanwhile,…
News November 4, 2024
Top Viewed Stories in October
October brought stories about several CEO exits, and more challenges at retail due to the slowdown in consumer spending and the post-COVID return to reality, in addition to popular interviews…
News November 1, 2024
VF Corp.’s Transformation Designed for Profitability – With or Without Growth
More cost-cutting, AI-powered systems and wholesale growth in the U.S. will help VF Corp. meet its medium-term targets, said CEO Bracken Darrell at the company's Investor Day.
Executive Edition October 31, 2024
Columbia Sportswear Targets Young U.S. Consumers in Turnaround Plan
Columbia, Sorel, and Prana are still struggling against weak wholesale orders and warmer weather leading to low consumer demand in North America, according to the latest results from Columbia Sportswear…
News October 31, 2024
Authentic EVP David Brooks Shares Details About Market Week for New Boardriders Licensees
Authentic-owned brands including Quiksilver, DC, Billabong, RVCA, Von Zipper, Element, and Volcom showed product lines and marketing plans to nearly 250 people representing 34 different brand licensing partners from around…
News October 30, 2024
Billabong and Ocean & Earth Win Big at the Australian Surf & Boardsports Industry Association Awards
All the results from the important awards in the Australian surf market.
News October 30, 2024
