Shop Eat Surf Outdoor

Latest Posts

California Orders Residents to Stay Home

California Orders Residents to Stay Home

Tonight we are hearing of a few California-based companies in our space shutting down everything, including distribution centers.

News March 20, 2020
Brands Create Programs to Help Independent Retailers

Brands Create Programs to Help Independent Retailers

Several industry brands are coming up with innovative programs to help specialty retailers during this unprecedented time.

News March 19, 2020
Wanderlust Embraces Instagram Stories to Drive Sales During Crisis

Wanderlust Embraces Instagram Stories to Drive Sales During Crisis

We are inspired by how Wanderlust Land & Sea in New Jersey is using social media and humor to drive sales and build community during this challenging time.

News March 19, 2020
Update: Orange County Walks Back Strict Health Order

Update: Orange County Walks Back Strict Health Order

Orange County had to walk back a stringent new health order after it caused mass confusion in the business community. Stores and businesses are now not required to close.

News March 18, 2020
Boardriders Sells Xcel Wetsuits

Boardriders Sells Xcel Wetsuits

Details about the buyer and why Boardriders sold the well-regarded wetsuit brand.

News March 17, 2020
Tilly’s Develops New Product Strategies

Tilly’s Develops New Product Strategies

Tilly's executives detailed the evolving merchandising strategies on an earnings call last week. Plus, why Tilly's Q4 was disappointing.

Executive Edition March 17, 2020
Updated: Macy’s, Nordstrom, Burton, Buckle, Ron Jon to Close Stores

Updated: Macy’s, Nordstrom, Burton, Buckle, Ron Jon to Close Stores

Many other industry accounts are closing stores in hopes of slowing the spread of the coronavirus. South Coast Plaza in Orange County has also closed.

News March 17, 2020
Key Florida Retailer Details the Current Wild World of Retail

Key Florida Retailer Details the Current Wild World of Retail

Island Water Sports Partner Cheyne Cottrell shares with us the crazy rollercoaster of the past few weeks and how the team is trying to respond.

News March 16, 2020
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series