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Upheaval, Resilience and Community: 2025’s Biggest Surf and Outdoor Industry Stories
Executive Edition
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Sarah Crockett to Join Backcountry as Chief Marketing Officer
Sarah Crockett, the marketing leader for Burton, is leaving the company to become CMO of large online outdoor retailer Backcountry.com and its portfolio of brands.
News May 6, 2020
Oakley Gets Call Out in EssilorLuxottica Results
EsssilorLuxottica also provided details about interesting sales trends they are seeing in China as that country opens up after COVID-19 lockdowns that could give a hint of what is to…
Executive Edition May 6, 2020
Dakine to Close Hood River Offices
Dakine licensee JR286 will be closing the brand’s iconic Hood River headquarters and moving it to Southern California because of challenges stemming from the coronavirus crisis.
News May 4, 2020
State of California to Loosen Restrictions
Going forward, local officials will be able to adjust operating rules based on local conditions on the ground.
News May 4, 2020
Paul Naude on Inventory, Supply Chain, and a New Chapter in Modern Surf Culture
We also asked Stokehouse Unlimited CEO Paul Naude if he sees any reason for optimism in the next 12 months.
Executive Edition May 4, 2020
What Wanderlust Has Learned in the Instagram Stories Hustle
We check back in with Wanderlust Land & Sea, which has been aggressive selling on Instagram during the crisis, to find out what they learned during the process, what is…
News May 1, 2020
Columbia Sportswear Prepares for Prolonged Downturn
The company details sales declines around the globe and how it is preparing for the new world. Plus, the silver linings Columbia sees.
Executive Edition April 30, 2020
Macy’s Outlines Store Opening Plans, Plus Spring Apparel Strategy
Large industry customer Macy’s detailed how much volume it expects reopened stores to do, how it plans to move through spring fashion apparel, and its financial path forward in a…
Executive Edition April 30, 2020
Hydro Flask’s Full Year Results Plus Current Sales Trends
Parent company Helen of Troy detailed how much Hydro Flask's sales grew last year, plus what they are seeing on the demand side during the coronavirus crisis.
News April 29, 2020
