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Executive Edition
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Vail Resorts CEO Outlines Plan to Boost Growth Amidst Sluggish Sales
Rob Katz, who returned as CEO in May, outlined what is wrong at Vail Resorts, which owns and operates 42 mountain resorts, and what the company will do to fix…
Executive Edition September 29, 2025
REI CEO Mary Beth Laughton Unveils Three-Year Transformation Strategy
"...This plan is not about getting back to what the co-op used to be," Laughton says in a letter to employees.
News September 29, 2025
SESO Launches Confidential Survey on Q4 and 2026
Your insights matter more than ever. We're particularly interested in understanding how tariff changes are influencing your business outlook and decisions.
News September 29, 2025
How Sherper’s Nimble Approach Keeps a 90-Year Retail Legacy Alive
Wisconsin’s Sherper’s has evolved from a haberdashery to an outdoor retailer over its long life – and that adaptability is at the root of how the family business has kept…
News September 29, 2025
686 Partners with Golden Circle Group to Launch Lifestyle Apparel
Golden Circle Group President Brian Dunlap, who co-founded DVS, Lakai, and Matix Clothing, is launching the apparel line via a licensing agreement with 686, which is best known for its…
News September 26, 2025
Outdoor Retailer Industry Day Session Videos Offer Key Insights
Videos of the informative sessions that included leaders from Christy Sports, Salomon, Cotopaxi, Google, Orvis, Skullcandy, Locally, Water Stone Outdoors, ENDVR and more are now available for on-demand replay.
News September 25, 2025
SESO Joins Matt Powell on Retail Remix Podcast to Talk Vuori, Nike, Vans, Dick’s and More
SESO joined active and athletic brand and retailer consultant Matt Powell on the Retail Remix podcast to talk about the Nike turnaround quest, why Vuori continues to take share in…
News September 25, 2025
TikTok Shop is a Commercial Powerhouse: A Look at the Numbers
“TikTok has already established dominance as a social commerce giant — our data shows they’ve crossed $70 billion in global gross merchandise value since launching in Q4 2022, and I…
Executive Edition September 25, 2025
Kari Traa’s People-First Marketing Strategy
North America Head of Marketing Taylor Murphy shares why the brand champions women in the outdoor industry and invests in community rather than pop-ups or influencer seeding.
News September 24, 2025
