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Executive Edition
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Loaded Boards and Carver Skateboards Leaders on Why the Companies Are Merging
We asked the leaders of Loaded Boards and Carver Skateboards why the two companies are coming together, if the post-COVID skateboard slump influenced this decision, and what retailers, consumers, and…
News October 14, 2025
Sorel VP of Brand on the Footwear Company’s Reimagined Vision
Sorel's Michael Minter shares how the boot brand's strategy is evolving, merging heritage with contemporary consumer needs, and the new products and collaborations in the pipeline.
News October 9, 2025
Orvis to Close 36 Locations by 2026
Citing tariffs, the Vermont-based outdoor gear company will focus on fly fishing and wingshooting, said company President Simon Perkins. The announcement follows previous challenges, including layoffs.
News October 8, 2025
Birkenstock Deep Dive: Brand Outlines Ambitious Growth Playbook
Outdoor and surf retailers raved to SESO about how Birkenstock performs. But can the brand continue to keep wholesale accounts happy as it executes the extensive growth plan outlined at…
Executive Edition October 8, 2025
REI Co-op to Close Three Stores Including NYC SoHo Flagship
REI will also shutter its Boston store and its Paramus, New Jersey location, according to a spokesperson, as the company embarks on its recently unveiled transformation strategy.
News October 7, 2025
SIMA Super Summit to Address Industry Disruption, Growth Opportunities
SIMA Executive Director Vipe Desai talks about the summit's goals, the target audience, the extensive networking opportunities and SIMA’s future in an interview with SESO.
News October 7, 2025
Brixton Details New Spring Strategy, Hybrid Apparel Integration
The Brixton team outlines a new spring/summer approach, three major beer collaborations, and operational changes following deeper integration with parent company Hybrid Apparel.
Executive Edition October 6, 2025
How Google is Helping Marketers Adapt to the First AI-Powered Holiday Season
As Google’s AI Overviews and other conversational search tools are being used more broadly by consumers, Google offers recommendations on how brands and retailers can adapt.
News October 6, 2025
Outdoor Retailer Moving to Minnesota, Announces New Leadership Direction
Organizers announced details about how they're reimagining the 2026 show after gathering feedback from brands, retailers and industry organizations.
News October 2, 2025
