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Vans a Hot Topic of VF Corp. Earnings Call As Turnaround Questioned
Executive Edition
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Why Flated’s Founders Pivoted from SUPs to Car Accessories
When inflatable stand-up paddleboards (SUPs) first entered the market, Ryan Guay remembers that initially there was pushback from consumers who doubted they were durable enough for the outdoors. “And meanwhile,…
News November 4, 2024
Top Viewed Stories in October
October brought stories about several CEO exits, and more challenges at retail due to the slowdown in consumer spending and the post-COVID return to reality, in addition to popular interviews…
News November 1, 2024
VF Corp.’s Transformation Designed for Profitability – With or Without Growth
More cost-cutting, AI-powered systems and wholesale growth in the U.S. will help VF Corp. meet its medium-term targets, said CEO Bracken Darrell at the company's Investor Day.
Executive Edition October 31, 2024
Columbia Sportswear Targets Young U.S. Consumers in Turnaround Plan
Columbia, Sorel, and Prana are still struggling against weak wholesale orders and warmer weather leading to low consumer demand in North America, according to the latest results from Columbia Sportswear…
News October 31, 2024
Authentic EVP David Brooks Shares Details About Market Week for New Boardriders Licensees
Authentic-owned brands including Quiksilver, DC, Billabong, RVCA, Von Zipper, Element, and Volcom showed product lines and marketing plans to nearly 250 people representing 34 different brand licensing partners from around…
News October 30, 2024
Billabong and Ocean & Earth Win Big at the Australian Surf & Boardsports Industry Association Awards
All the results from the important awards in the Australian surf market.
News October 30, 2024
Test Gallery – Keep Until Ad QA is Completed
This is a test gallery which we will remove when done testing.
News October 30, 2024
Opinion: The Outdoor Industry’s Affordability Problem and Why Used Product May Be the Answer
With increasing prices and growing income inequality, the outdoor industry faces an affordability problem. Unchecked, this problem will lead to declining sales as older core consumers age out of outdoor…
News October 30, 2024
