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New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Executive Edition
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Columbia Sportswear Hires New Marketing SVP and New Creative Agency for Brand Refresh
Columbia Sportswear is freshening the Columbia brand’s creative strategy with a new head of marketing and new creative agency partner, and gave its employees a preview of what’s to come…
News October 25, 2024
New Product Roundup: The Latest Releases
The outdoor industry is always coming up with new gear, and this week is no exception. Here’s some product news from Stio, Jetty, Gazelle Bikes, Urban Arrow, and Altra. Stio…
Gear October 25, 2024
Sector 9 Founders Buy Back Brand, Plan Fresh Approach
“It was an easy decision for all of us,” said President Steve Lake in an exclusive interview with SES. "We pulled our money together and made it happen. Now we…
Executive Edition October 24, 2024
How Youer Crowdfunded to Build a Clothing Factory
Mallory Ottariano’s first decade operating a small activewear brand taught her that making apparel in the USA is more difficult than it sounds. 2020 and 2021 were especially difficult years…
News October 24, 2024
Wave Rave Owner on State of Snow Retail in Post-COVID Times
We talked to Steve Klassen about the challenges of last season, how he ordered for this season, what brands he is excited about, and more.
News October 22, 2024
Why This Specialty Outdoor Retailer Became a Brand Owner
Todd Frank is known in the outdoor industry for his no-nonsense approach to doing business. Last year, for example, the owner of The Trail Head specialty store and the boat-focused…
News October 22, 2024
Carrie Piccolini Promoted to VP of Marketing for O’Neill Men’s and Women’s
The La Jolla Group has promoted well-known industry executive Carrie Piccolini to vice president of marketing for O’Neill, where she will oversee men’s and women’s marketing across all channels.
News October 21, 2024
Dick’s Sporting Goods to Shrink Public Lands Store Count
Dick’s Sporting Goods’ foray into the outdoor market is shrinking, at least for now, according to multiple brand executives who sell to the outdoor-focused Public Lands chain. Dick’s has told…
News October 21, 2024
