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Executive Edition
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UK Surf Brand Finisterre’s North American Expansion
CEO Will Sheane and North America President and GM Chris Evans, formerly of Vissla and Patagonia, are focused on quality over quantity when it comes to growing the brand’s U.S.…
Executive Edition October 7, 2024
Katin Seamstress Sato Hughes Passes Away at 96
Influential surf seamstress Sato Hughes, who became the driving force behind Kanvas by Katin custom trunks worn by surfers such as Gerry Lopez and Eddie Aikau, died Saturday.
News October 3, 2024
Elevate Outdoor Collective Announces CEO Switch – John Colonna to Depart, Josee Larocque Named CEO
Elevate Outdoor Collective, the parent company of K2 Skis, K2 Snowboarding, and other brands, announced yesterday that COO Josee Larocque has been named Chief Executive Officer. Former CEO John Colonna…
News October 2, 2024
Elevate Outdoor Collective Announces CEO Switch – John Colonna to Depart, Josee Larocque Named CEO
In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue other interests. Elevate owns K2 Skis, K2 Snowboarding, Marker, Dalbello, Völkl, RIDE…
News October 2, 2024
Nike Revenue Declines in Every Channel and Region
Incoming CEO Elliott Hill will have his work cut out for him after Nike underperformed for back-to-school and Spring '25 wholesale orders came in light.
Executive Edition October 1, 2024
New Product Roundup: The Latest Releases
The outdoor industry loves its gear, and recently Krimson Klover, DUER, Skittenz, Heel, and GOREWEAR released some product news. Krimson Klover Krimson Klover debuts its new sweater, midlayer, and fleece…
Gear October 1, 2024
Patagonia Eliminates 41 Jobs as Part of Sweeping Restructure
Outdoor retailer Patagonia laid off 41 employees, or 1% of its workforce, yesterday at its Ventura, California headquarters as part of a broad review of its corporate operations. Patagonia Communications…
News October 1, 2024
Iconix SVP Outlines Plans for Salt Life as Brand Moves to Licensing Model
An interview with Ryan Sainsott about the company’s plans for the Salt Life brand including distribution and category expansion. In addition, Sainsott discussed why Salt Life was an appealing acquisition…
Executive Edition September 30, 2024
Salt Life President Jeff Stillwell Details Salt Life’s Sad Saga – “We Were Collateral Damage”
The growing and profitable brand was just sold in bankruptcy court and will transform into a licensing model, with approximately 250 jobs lost. In an exclusive interview, former President Jeff…
Executive Edition September 30, 2024
