Shop Eat Surf Outdoor
‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
Executive Edition
Latest Posts
Slowdown in Key Sanuk Style Hurts Sales
Owner Deckers Brands - which had a great year and a big jump in full-year profits - explained the downturn at Sanuk on an earnings call Thursday afternoon.
Executive Edition May 23, 2019
Nordstrom Finds One Wrong Loyalty Tweak Can Cause Big Damage
Nordstrom elaborated on why the company’s first quarter results turned out worse than expected, and there are lessons to be learned from the missteps.
Executive Edition May 23, 2019
Soft Spots Emerge at Urban Outfitters
What went wrong at Urban Outfitters, Inc. in Q1, and why business is even softer so far in Q2.
Executive Edition May 22, 2019
Vans Coming Back Down to Earth
After several years of outsized growth, the Vans business is expected to decelerate - while still growing - in the coming fiscal year.
Executive Edition May 22, 2019
Big Miss for Nordstrom in Q1
Sales were much worse than expected at Nordstrom in the first quarter, and the retailer lowered its guidance for the year.
News May 21, 2019
O’Neill Women’s Adds Grit to its Grace
With a new art director and a new marketing director, O'Neill Women's is looking to elevate and evolve the brand aesthetic while remaining true to its surf roots.
Executive Edition May 21, 2019
