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‘They Broke the Marketing Funnel’: How to Market to Gen Z Shoppers
Executive Edition
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Zoo York Attempting a Reboot
The founders of Zoo York are returning to help support, promote and market Zoo York globally, according to executives at licensing company Iconix, which owns the brand.
News May 15, 2019
Outerknown’s Strategy for the Women’s Market
Creative Director John Moore tells us about the approach Outerknown is taking in women's and how they are mixing fashion and sustainability.
Executive Edition May 14, 2019
Smith Gets Good Reviews from Parent Company Safilo
Smith was a hot topic on parent company Safilo’s Q1 earnings call last week.
Executive Edition May 13, 2019
Hot-Selling Shelta Sun Hats Propel Former Surf Retailers to New Markets
How the Schulz brothers of K-5 fame created a functional product that has been embraced by hardcore fisherman and hunters, and driven by rave social media reviews from customers.
Executive Edition May 9, 2019
Rip Curl Expands Aesthetic with Mad Steez Collaboration
Rip Curl Group Creative Director James Taylor and Global Chairman of Men’s Surfwear Shawn Peterson answered some questions for us about the collaboration and why it’s a fit for Rip…
News May 8, 2019
