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Interesting Spring Brand Trends at the Mall

Interesting Spring Brand Trends at the Mall

We saw several interesting developments in both store changes and changing brand mixes within the stores.

Executive Edition April 16, 2019
Roxy Girls Launches Collab with Disney’s “Little Mermaid”

Roxy Girls Launches Collab with Disney’s “Little Mermaid”

The collaboration is interesting because it’s aimed at the tween market and is not cartoonish at all, but more elevated.

News April 16, 2019
Hollister Ramps Up Swim Focus

Hollister Ramps Up Swim Focus

Industry competitor Hollister continues to make a major play in the swim category.

News April 15, 2019
Some Surprises at REI for Spring

Some Surprises at REI for Spring

REI continues to evolve its apparel mix in stores, which is good news for industry brands.

Executive Edition April 12, 2019
Levi’s Business Booming Around the World – For Now

Levi’s Business Booming Around the World – For Now

What's working for Levi's, plus why executives are cautious as they look ahead.

Executive Edition April 11, 2019
Talking Strategy with Surfline President Ross Garrett

Talking Strategy with Surfline President Ross Garrett

We talk with the newly promoted President about how Surfline is navigating the challenging media landscape, Surfline's approach to sponsored content and social media, and more.

Executive Edition April 10, 2019
Surprising Brand Trends from PiperJaffray Teen Survey

Surprising Brand Trends from PiperJaffray Teen Survey

Teens weigh in on brands such as Vans, Nike, Amazon, PacSun, Converse, Lululemon and more. Vans probably had the biggest news from the report.

Executive Edition April 9, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series