Shop Eat Surf Outdoor

How Norrøna’s Fourth-Generation Owner Is Making His Mark

Jørgen Jørgensen is expanding the family-owned Norwegian brand that retailers rave about globally with year-round gear beyond skiing and a new adventure travel arm.

Cory Higgins of Jetty; Dale Rhodes and Mac Beu of Katin; Matt Keenan of BN3TH; Rusty Meador and Tyler Nelson of Beach & Barn. Photos by SESO.

Latest Posts

Billabong/Boardriders Deal Officially Closes

Buckle up everyone, it’s going to be an interesting ride.

News April 24, 2018

Boardriders Names New Leadership Team

Details about who will lead the combined companies including some new faces who are joining the mix.

News April 20, 2018

Electric Hires a Vice President of Marketing

Megan Brunner, formerly the Director of Marketing at Nixon, joined Electric this week.

News April 19, 2018

SurfStitch.com Has a New Owner and Wants Brands Back

GM Justin Hillberg has a message for brands now that the online retailer has been freed from its former parent company. Plus, news on Swell and Amazon.

Executive Edition April 18, 2018

Tom Holbrook and Mark Richards on the Life of Willy Morris

The longtime friends of Willy Morris remember his bigger-than-life persona that touched so many as a Go Fund Me campaign has been established to help his family.

News April 17, 2018